What’s Your Story? – Getting Readers To Know, Like and Trust You
Do you and your brand have a story? Sharing a little about yourself, who you are and how you started this online business of yours can be a powerful tool. It can help you connect with your target audience and you need that connection. Not only is it the only way to get your potential customer to know, like and trust you, it’s also the perfect way to learn more about them.
Your first step is discovering what your story is. What part of everything that makes up you is the persona that should be front and center in your online business. Let’s say you’re an SEO expert. As you tell your story you may talk about how much you love crunching numbers, tracking data and testing your latest search engine algorithm theories. You probably won’t talk much about the fact that you coach your son’s little league team or that you’re also a work at home dad who takes care of two kids while their mom is at the office.
Boil down what’s important about you, your life and how you built this online business to where it is today. That’s your main story. Think about what sets you apart from all the other SEO experts out there. Maybe you’re a great teacher and you can break it down into simple easy to understand and easy to implement steps. That’s another important part of the story of your brand and your business.
Once you know what your basic story is, it’s time to share it with your online community. Share how you first got interested in SEO. Share your big successes and share your failures. Show your readers that you are human and humans mess things up. But the best of us will pick right back up and get to work. Don’t be afraid to share that one of the Panda updates wiped out most of your traffic. Share the frustration of having to start from scratch and figuring this Google game out again.
Chances are that a lot of your readers were hit by the same Google update, or maybe one since then. Showing them that you’re right there with them and more importantly found a way out of it (and got your rankings back) will not only show off your expertise, but also your humanity. Let them see that you can fail, and get frustrated and get angry when stuff goes wrong. It builds credibility and it allows your audience to get to know you.
It also makes you a more likeable person. Eventually your website visitors and your email subscribers will feel that they know and trust you. Then and only then will they be ready to hire you as an SEO consultant, sign up for your coaching program or buy your training course.