One of the best things you can do for your marketing is starting to incorporate stories. Think about it for a minute. We are surrounded by stories and have been since we were young children. We grow up with bedtime stories and learn to tell stories of our own. And from there it doesn’t really stop. When you sit down at the dinner table and share what happened during your day, you’re telling stories.
We’re sharing stories with our family, with our kids, with our friends to communicate and exchange ideas in a memorable way. It’s much easier to remember a story than a list of facts and figures. We also use stories as our favorite medium for entertainment. Movies, television shows, books and even music videos and song lyrics are stories. Stories are deeply ingrained into everything we do and have been for thousands of years.
Since they are such an integral part of our culture, they are also the perfect medium for any marketing we do. Use stories to make a connection between your product and your customers.
Stories are a great way to elicit emotions. They allow us to connect with our potential customers on a level little else can. You know that your customers have to know, like, and trust you before they are ready to make a purchase. And for that to happen you need an emotional connection. Stories help you do just that. Share how you came up with the product. Tell your customers the story of how your products have helped one of your loyal customers. Show them how it has made a difference in their life and how you can help your audience as well.