Whether we like it or not, internet marketers are at least somewhat dependent on Google to send traffic to their sites. There are lots of articles on the web and even whole books dedicated to giving you detailed techniques to improve your Google indexing and rating. Unfortunately, many people overlook a simple, free way to make sure that Google is able to read their site correctly–the way they want it to.
Enter Google Search Console, formerly Google Webmaster Tool. With this tool, you can check your site’s stats at any time to ensure everything is running as smoothly as possible. These are some of the top features to use in Google Search Console to do this.
- Fetch as Google — Google wants to read your site just like visitors do, and you want them to also! Check this feature to make sure that Google bots are able to crawl your site in the way you want them to. If there are any issues on either desktops or mobiles, you can locate and diagnose it here also.
- Blocked URL’s — Sometimes a mistake is made and certain pages are blocked to Google bots. To make sure they can crawl all of your pages, check this feature frequently.
- Sitemaps — Use this feature to test your sitemaps and see problems with ones you’ve submitted to Google.
- Site Errors — Here you will find a list of any errors, such as server errors or missing pages, Google bots have found over the last 90 days. Site errors can cause major traffic issues, so you should keep your eye on this feature on a regular basis.
- HTML Improvements — This feature informs you of any issues with your site titles, descriptions and tags so that your site can rank correctly in Google. Using this feature lets you aware of any errors so that you can fix them quickly so that searchers can find your site easily.