Storytelling is a great way to connect with your audience. Professional speakers use it all the time, but it works just as well online. Let’s take a look at five ways you can start to tell stories that will help you get closer to your readers, build a relationship with them and earn their trust.
On Your Blog
One of the easiest ways to get started is on your blog. Don’t be afraid to get a little personal. Share what’s going on in your life, or stories from days gone by as they apply to your niche and your content.
For example, if your brand and your online business is about personal finance and reducing consumer debt, share how you were able to pay of $15,000 in credit card debt in under two years. Talk about the sacrifices you and your family made, how it has made your life much easier today and some of the fun and interesting discoveries you’ve made along the way. Of course not all of that will be in one post. Spread it out over various blog posts, sharing a little more of your personal journal along the way.
Via Social Media
Social media is another great place for storytelling. Get social, be personal and just like the blog post example we just talked about don’t be afraid to share what’s going on with you and your life.
Going back to our previous example, you could post how much fun your family is having at a free concert in a local park. Share that story and either ask your followers to share their best free entertainment tips or point them to a resource on your site where you share your top 5 things to do on a weekend without spending a dime.
In Your Email Messages
Start with your core message and your CTA (Call to action) for your email. Then come up with a story you can tell them that goes along with the action you want your readers to take. Do you want them to click through to content on your website? Are you making them an offer for a new video course? Use the story to get them interested in the topic or show them how learning what you’re teaching in your course can either help them or hurt them (if they don’t know what’s in the course).
You can also use storytelling in email to open a dialog with your audience. Open up and get a little personal and they will follow suit. It’s a great way to get to know your target audience better.
On Your Sales Pages
Stories are a great way to hook your readers and get them to read about the product you have to offer. Turn to storytelling to come up with a strong headline and intro for your sales pages and sales videos.
In Your Products
Last but not least, let’s talk about using storytelling in your digital products. It doesn’t matter if you’re writing eBooks, creating coaching programs, or recording video courses, stories are a great way to illustrate your point. They make it easier for your students, clients, and customers to understand concepts and make them more memorable.