It may feel a bit like spying, but to get ahead in the internet marketing game, it’s helpful to see what the big boys of your industry are doing. With this information, you can maximize your social media efforts by mimicking (not copying) their most engaging social media posts and updates. To help you with this, check out these free, easy-to-use tools.
Fanpage Karma — This tool gives you the power to analyze both your and your competitor’s’ Facebook, Twitter, Google+, YouTube, Pinterest and Instagram accounts! Wow! There is a pro version, of course, but the free version still affords you a great deal of information to compare how you stack up against competitors’ social media growth, keywords, top posts, engagement, post types, and most used content sources. With the free version, you also get a thorough 90-day analysis for one page and a comprehensive dashboard to make it easy to compare your efforts with several of your competitors. Want weekly reports and alerts for free? You got it with this free tool!
LikeAlyzer — With this tool, you can find out the health of your Facebook pages, plus many other goodies. For example, you can use its unique scoring system to view the overall rank of multiple Facebook pages within your industry. You can also learn about the engagement rates, likes, and growth of your competition. Although it doesn’t have side-by-side comparisons, LikeAlyzer sports a user-friendly interface that makes analyzing comparisons easy to perform.
Klear (formerly Twtrland) — With this platform, you can locate influencers in your industry, plus it gives you the ability to see their social media analytics profile. The free version provides you with the capability to learn about 10 different influencers in your niche. If you need to see more than 10, you can purchase their pro version. This tool lets you spy on your top competitors’ Twitter, Facebook and Instagram accounts to see their most engaging content, the responsiveness of their fans and a list of followers they most frequently interact with.
Twitonomy —Here you can access an amazing analysis of any Twitter account by simply signing in through your Twitter account and typing in the Twitter handle you want to analyze. The free version offers you a certain number of tweets instead of a time period. If your target tweets a lot, you will see a shorter timeframe than if they tweet very little. If you want more time flexibility, you can upgrade to the premium account. Twitonomy lets you analyze a variety of stats, such as total tweets, favorites and tweets per day. Besides this, you can view hashtags, replies, retweets, mentions and links that the handle has tweeted.